As part of my studies, I developed a flexible visual identity for the Available Light Film Festival in Whitehorse, Canada. This was based on an analysis of the festival, its unique characteristics, and its key differentiators. Building on this, I created a visual identity that captures the tension between darkness and light, making the festival’s name visually tangible through colorful gradients. The result includes a poster, a festival program, a fold-out flyer that also serves as a design manual, and a trailer.
